“The translation market is finally stabilizing after the disruption caused by automated tools. It truly was much ado about nothing. Following a dip in orders back in 2023 when businesses rushed to use AI, we are witnessing a significant resurgence in demand for genuine human localization.
Companies have realized that by cutting corners on translation, they were actually shooting themselves in the foot. Generic output does not convert, and clients are now returning to fix the damage caused by machine-generated copy. This shift has created an immediate need for skilled linguists who understand that marketing is about psychology and emotion rather than just vocabulary.”
From a job posting of “Kaiwords Übersetzungen” (Jan. 16, 2026) on ProZ.com.
Apropos Machine Translations: You may not believe it, but…
…I do use my own Machine Translation environment, completely isolated from the Internet and thus very secure, with language models fine-tuned on the basis of my own decades-long work (TMs) to ensure appropriateness and good style.